Personal Branding Interview Guy Kawasaki - Personal Branding Blog - Stand Out In Your Career

Personal Branding Interview Guy Kawasaki - Personal Branding Blog - Stand Out In Your Career Today, I spoke to Guy Kawasaki, who is the co-founder of Alltop.com, and the author of ten books including his latest called Enchantment: The Art of Changing Hearts, Minds, and Actions. I interviewed Guy back in 2008 so I wanted to catch up with him again this year. In this interview, GUy talks about what enchantment is, the difference between push and pull technology, how to enchant your boss, and more. Guy, youve written a lot of books, including The Art of the Start. What made you write another book and call it Enchantment? I wrote this book in order to enable people to change the world with their products, services, and idea. Ive been evangelizing something since 1981, and I wanted to compile, clarify, and distribute what Ive learned about changing peoples hearts, minds, and actions. One bigand ironiclesson is that the more innovative, your cause, the more you need to enchant people. Thus, the word enchantment best captures the depth and intensity of what it takes. Also, I wanted to own a word the way Tom Peters owns excellence, Malcolm Gladwell owns tipping, and Robert Cialdini owns persuasion.  I want to go down in history along side the giant, Dale Carnegie. How do you define enchantment, as it relates to business and entrepreneurship? Enchantment is the process building upon a foundation of likability, trustworthiness, and a great cause to delight your customers. It creates a relationship that is deep and long-lastingthat is not transaction oriented. Can you explain the difference between pull versus push technology? Why is it important to use both? Push technology are services like email and Twitter.This is where you send stuff to your customer. All they have to do is read it. Pull technology is when you have to convince people to come to your website, blog, or Facebook fan page. Each has strengths and weaknesses. Push technology enables you to take your marketing to people, but you may irritate them. Pull technology places a much greater burden on you because content must be attractive. Enchantment involves the use of both push and pull technology. Each product, market, and the depth of your relationship with each person determines when and how to use these two methods. Its important to use both because, honestly, you cant know in advance what will work. Enchantment requires experimentation to get it right. How do you go about enchant your boss to get ahead at work? The single most powerful method you can use is to drop what youre doing when your boss asks for something and fulfill her request first. Yes, this is disruptive. Yes, she might not know what youre doing. Yes, what youre doing may be more important in the big picture. But this is the best way to enchant your boss. Just like the book and play, I Never Promised You a Rose Garden. What are your top three tips for overcoming resistance as an  entrepreneur? Provide social proof. This means that you should make it easy for people to see that many others have embraced your product or service. For example, the appearance of white ear buds was social proof that the first iPod was popular which encouraged more people to buy iPods which mean there were more white ear buds to see. Show people your magic. This means you should show people how you make your product, cook your food, or service their car. Take them inside the blackbox and show the process with factory tours and open kitchens. I learned this from NovaScotian Crystal in Halifax. During the summer it opens a garage door to its factory so that people can see how its craftsmen blow glass. Guess what? More people buy its products because of this. Find a way to agreeon anything. Two diplomats finally worked out a trade dispute when they discovered that they agreed on something: both had wives who forced them to go to the opera, and they both hated opera. When youre not making much progress with a person, try to find something to agree on: music, movies, sports, food, whatever it takes. Does this sound like rocket science? It shouldnt because it isnt. Enchantment is the art of the possible. It results from small, personal acts not throwing money at problems. In practice, money is usually the enemy of enchantment. Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Resume Writing For 2020, Public Accounting Jobs

Resume Writing For 2020, Public Accounting JobsThe trends in resume writing for 2020, public accounting jobs, indicate that you should focus on a four-year degree or more. However, for those who have not yet graduated with their BBA or Masters, there are some options available to you. There are more management accounting jobs available in the public sector than ever before and by knowing how to write a resume that will attract employers, you can easily land a job as an accountant.For those who do not have their four-year degree, the public accounting job market is currently being challenged by many people who are without the degrees required to be accepted. So there is going to be competition for positions and there is no denying it. However, you will be able to land a better position if you focus on your skills and your educational achievements in your resume.First, you must prepare your resume to highlight any accomplishments in your career that would allow you to compete for publi c accounting jobs. It is a very competitive field and any opportunity that you can get is going to be a plus for you. Write down every accomplishment that would allow you to stand out above the rest and include it on your resume.Next, write down your career goals in an objective section and then list your current work experience. Start by listing your most recent job with details about your duties and responsibilities. Also include the work environment, the length of the contract, the salary and even the benefits that you were offered.Next, include your current job title, full name, and the city that you live in. When listing the details of your work experiences, make sure that you list all of the activities that you have participated in and not just the ones that are directly related to the position that you are applying for. This will show that you have been active in the field and not just sitting at home and getting paid. For example, you might have worked as a travel consultant , an accounting assistant, a caterer, a tax accountant, a web designer, or a sports agent.Finally, discuss the reason for leaving your previous job. Often a job move is a key reason why people leave their positions, especially if it is for an employer who is willing to pay them higher wages. Show that you are willing to work for the company and get the training that is needed to get a promotion. Plus, this will be helpful to your future employer because they will see that you have been highly productive while remaining loyal to your former employer.Finally, list your significant accomplishments in a reference section. If you were well liked and respected by your previous employer, then mention that in your reference letter. It is the number one way that your past employer will remember you, so give it a try!By writing a resume that attracts employers who are in the public accounting jobs, you will be on your way to landing a good job. By showing that you have shown growth in your ca reer, you will not only get a job, but you will also be developing into a leader within the organization that you are applying for. Do not settle for just any job, focus on your strengths and provide employers with a resume that is competitive.

Military Resume Writing Service Reviews

Military Resume Writing Service ReviewsMilitary resume writing service reviews are a valuable resource for individuals looking to make an impression in the military. Military resume writers can get professional evaluations of their work to help individuals understand the level of service provided and the type of accomplishments expected from the applicant.A majority of resume writers who provide resume writing services get paid based on the number of resumes they have created, and the results can vary greatly. The best way to identify which company is the best military resume writing service is to read a sample resume written by a sample resume writer and then hire that resume writer to write your resume.If you are interested in finding a military resume writing service, you can also do an online search. Many free resume writing services exist online, so doing a simple online search will yield a large number of results for each of the writing services.Military resume writing service reviews can be conducted by users of the web site for the writing services. A user can request the writing service to provide feedback. The feedback can provide valuable information about what the writers accomplished for different clients.A review of the writing services could provide the following types of information: the number of resumes written for specific requests, the results for all work done, the responses to customer questions, the number of resumes that were rejected, and any comments made by the customer. Military resume writing service reviews can help to determine the quality of service provided.Military resume writing service reviews can be used by the military and the business industry to determine the quality of writers that can perform the services requested. A writing service that receives negative reviews may not be the best choice for your needs. If you are looking for high quality resume writing services, your best option is to consult with companies that off er the services.Once you select a writing service that offers resume writing services, it is important to ensure that the writing service meets your specific needs. If your company or organization has specific requirements, it is important to receive a sample resume to determine if the service will meet those needs.Military resume writing service reviews can provide you with many details about the writing services that you need. By conducting basic research, you can determine the best writers to meet your needs.

Interview As A Team Player

Interview As A Team Player 3 Ways to Interview as a Team Player Do you come across at an interview as a competent but self-interested candidate or as a high-performing team player??Many companies are anxious to hire new employees who don’t just have the right experience and expertise, but who will also fit the corporate culture and act as strong team players. How can you, as a candidate for a new job, prove that you not only have the drive and competence to do the job, but that you will also make the whole team better??? I recently spoke with Rebecca Teasdale, one of the authors of the new book, The Loyalist Team, who has researched best practices for high-performance teamwork for the last 25 years.?Here’s her advice. Have your teamwork stories ready.? Giving examples of your past teams’ successes, not just your own, is a great way to show you can play on a team. When asked in an interview to share an accomplishment you are most proud, throw in a story about shared success. For example, I’m most proud of a time I helped a teammate succeed at… Further, if you can speak to a time you helped a team recover from a setback or deal with conflict, even better. When our project team missed an important deadline, I made sure everyone knew I had their back and focused on what we could learn instead of blaming others. Down with “Me” and up with “We.” When giving examples of your team’s successes, use “we” language to show you can share the credit with teammates. However, when speaking of your mistakes and setbacks, stick with the “I” language to show you are quick to take accountability. Ask questions about the hiring manager’s team your potential peers. Asking questions about your future team is fair game. Show you understand team dynamics by asking questions like: How does the team work together? How does the team work through conflict? What matters most on this team? How does this team respond to failure? “Having expertise in your field is considered price of entry these days. Employers are looking for candidate who bring the ability to play well with others and push their teammates to achieve great results,” says Teasdale. Applicants can stand apart from their competition by touting the importance of teamwork and giving examples of how they made a difference on a team. Some top team player attributes you can demonstrate are: Working collaboratively Productively managing conflict Sharing credit Helping your teammates succeed Not engaging in gossip or hearsay about other teammates Holding teammates accountable for their team behavior Savvy interviewers know how to avoid making hiring mistakes â€" that is, bringing in an employee who is qualified on paper but isn’t a culture fit in their organization. Give yourself the best chance to stand out in your next interview by showing you are the hard-to-find team player the company is looking for. Join Dana Manciagli’s Job Search Master Class now and get the most comprehensive job search system available!

Use social media to get a job -

Use social media to get a job - Are you discounting social media as a way to land a job? Or are you relying 100 percent on LinkedIn to help you create your digital footprint? If so, you’re making a mistake. Research shows employers benefit from using social media to attract candidates. The Society for Human Resource Managements 2013 survey, Social Networking Websites and Recruiting/Selection, found 77 percent of organizations use social networking sites to recruit potential job candidates. They also found 69 percent of organizations use social networking tools to target and recruit candidates with specific skill sets, 67 percent use social networking to increase employer brand and recognition and 57 percent use it to allow potential candidates to easily contact their organization about employment. The study further indicated that while a majority (92 percent) of employer respondents used LinkedIn, 58 percent also tapped Facebook, 31 percent use Twitter and 25 percent use Google+. Less than 10 percent of employers used sites such as YouTube, Pinterest, Myspace and Foursquare. Candidates can take advantage of employers’ interest in reaching out to them via social media to find their next jobs. Stéphane Le Viet, founder and CEO of Work4, has worked with companies of all sizes, industries and locations to implement hiring strategies on social media. He offers the following tips to job seekers on best practices to leverage social media tools during job search. Use every network that makes sense for you. Don’t limit yourself to “professional” social networks. As SHRM research notes, employers are not only looking at LinkedIn. “At a minimum, most companies today use Facebook, Twitter and LinkedIn to reach job seekers, Le Viet notes. At the very least, job seekers can follow companies and brands through these channels to stay updated on new employment opportunities directly within the social networks where they already spend a lot of time.” Does this mean every job seeker should actively post on all of these networks? Not necessarily. While you can use the various networks to follow information and insights from different companies, if you’re not capable of sending out short messages, you probably shouldn’t tweet. Find the networks that take advantage of your best skills and become active there. If you like to create short updates, use Twitter. If you are a talented writer, blog on LinkedIn’s platform or start your own blog. Are you in a visual field? Did you know you can create photo collages on Twitter to post via tweets when you use the mobile application? Or upload your photos on Facebook and be sure to make those posts public and searchable. If you’re capable of posting great content on all of the major social media networks, by all means, do so. However, only participate where you’re showing off your best professional content. Identify your target audience, “like” and engage with them. “Social networks are no longer just about connecting with friends, Le Viet says. Both Facebook and Twitter have evolved into an ecosystem of individuals, brands and employers. Companies are investing in their social media presence, giving job seekers plenty of options for interesting content to like and follow.” Don’t underestimate how interested hiring managers are in finding you online. Many of them believe they can connect with the best candidates using social media. If you want to be considered in that group, you need to be sure to spend your time in networks where you’ll be able to connect with them. Even if you don’t spend a lot of time posting content to various networks, be sure you visit, “like” or “follow” the companies that interest you â€" especially if youre not in a confidential job search. “Hiring managers are always looking for good cultural fit, so the fact that a candidate is already a fan is a good start. You can take it a step further and show a prospective employer you’re really engaged and interested in working for them, simply by commenting on and sharing company posts,” Le Viet says. Be searchable. Make sure to optimize your online profiles by identifying keywords that employers will use to search for someone like you. Don’t forget to add professional skills to your Facebook profile and make those sections public. “With the introduction of Graph Search, recruiters are turning to Facebook to search for individuals whose profile details match open jobs, Le Viet says. Additionally, companies are using Facebook ads to target people by location, interests and other criteria.” You can keep friends, photos and other aspects of your timeline private while making other profile details like job history, skills and location visible to the public and to your next potential employer. Originally appeared on U.S. News World Report

How To Save Time With Free Resume Writing Apps

How To Save Time With Free Resume Writing AppsIf you're looking for free resume writing apps, you may be surprised at what you'll find. Yes, there are many available, but there are also several free services that offer dozens of free tools, ranging from sample resumes to paid sites, to make your job searching easier.The free resume writing apps tend to be more popular for a reason. These types of services offer an affordable way to get started in resume writing, without worrying about the money. And they can save you time as well. It can even help you save some money.One of the more popular free services is Career Builder, which provides resources for creating a professional resume and cover letter. If you want to include these elements on your resume, you can use it as a template, which gives you a ready-made resume that you can work with. However, you will need to pay for their premium service, which includes e-mail templates, templates for letters, and an online portfolio to uploa d for a reference.Also, Career Builder allows you to upload your online resumes, creating a customized resume online. In addition, you can also receive suggestions on how to improve your skills. All you have to do is to fill out the form. This can save you time, since you don't have to go back and look at your resume, while it gives you the chance to create a better resume that fits your personal goals.If you're looking for free resume writing apps that offer things like cover letters, you can also turn to the Monster.com Network, which offers a free online resume builder that allows you to create a free cover letter. You'll get all the tools, templates, templates for letters, and even access to sample letters you can try to see how they'll look.And ifyou're looking for another site to help you create an online resume, you should check out Resume Revisions. This site offers an online service where you can submit a free resume or CV. Once you submit it, you'll be asked to upload a ph oto, which you can upload any photo you'd like, including your own.When you're looking for free resume writing apps, make sure you choose the ones that you think will help you and not hurt you. There are many ways to save time and money, so you shouldn't be afraid to use them. And they can save you time, which is nice when you're trying to get a job.

Pain Letters

Pain Letters Spread the loveWhat’s a job-seeker to do when resumes and cover letters don’t seem to be doing the job? According to some career advisors, the answer is to change your cover letter strategy. The idea is to skip the cover letter and instead send something called a “pain letter” instead. But what are pain letters, anyway? More important, should you really be using them? In this post, we’ll consider the concept, and try to weigh the pros and cons of adopting this strategy as your own.What are Pain Letters?One thing’s certain: pain letters are certainly not what we’ve come to think of as a ‘cover letter.’ When you write a cover letter, your main goal is to capture an employer’s attention and provide context for your resume. You want to lay the foundation for convincing that employer that you are a job candidate worthy of hiring consideration. To do that, your cover letter focuses on the value that you can bring to the organization â€" based on the company’s needs as outlined in the job posting.Pain letters take a different approach. This letter seeks to identify a company’s ‘pain point’ â€" some pressing problem that the hiring manager is struggling to resolve. It could be growing pains, poor infrastructure, unhappy customers, or rapid changes in the marketplace. Pain letters are designed to identify that pain, and then present you as the solution.Writing Pain LettersIn theory, pain letters sound like a truly innovative approach to getting a hiring managers attention. In fact, its creator has even developed a formula for writing one. Start with the hook to capture a hiring manager’s attention â€" something the company has accomplished in the recent past. Then use your pain hypothesis to identify the pain that you think the company might be struggling to resolve. Add a Dragon-Slaying story that talks about how you successfully addressed similar pain in a previous job. Finally, throw in a call-to-action to close the letter, and mail out a printed copy along with your resume.Pain Letters: Pros and ConsTo help you decide whether to use pain letters in your job search, let’s examine the pros and cons of this approach. That examination is vital, since we’re talking about throwing out everything you know about the job-search process. That’s not something that should ever be done without careful deliberation.The Pros:According to its proponents, the pain letter is more likely to capture a hiring manager’s attention. They argue that modern hiring methods are too impersonal, thanks to ATS machines and other technologies. The goal is to circumvent that impersonal system by sending pain letters and resumes via postal mail. The pain letter is supposed to:Get the hiring manager’s attention by praising the company’s recent success.Show that you understand the company’s problems.Showcase your own success so that you can present yourself as a solution to those problems.Avoid ATS machines by using the postal system.T he Cons:Many job-seeking experts dismiss the idea of pain letters out-of-hand, and with good cause. There are many potential pitfalls to this approach, including:The entire concept is somewhat presumptuous. Hiring managers could easily be insulted by your effort to tell them which problems they need to solve.No matter what anyone says, this is still a cover letter. It’s just a cover letter that defies normal rules â€" and that alone may cause it to be discarded.There’s too much guesswork involved in the process. What if your pain hypothesis is wildly off-base? You can never really be sure that you’ve correctly identified the company’s pain.The attempt to circumvent the company’s hiring process probably won’t earn you any points either. Companies use the ATS for a reason, and typically have resume submission guidelines. Use them.You Don’t Need Pain Letters or Other GimmicksHere’s the thing to remember: you don’t need gimmicks. You need a powerful, well-written, and focused resume that showcases your value as a potential hire. In addition, you need a direct and compelling cover letter to emphasize that you’re the best candidate for the job. You don’t need to try to guess the employer’s secret problem; just focus on answering the problem identified in the job posting. No gimmick or innovative letter system can do that for you.To learn more about how to write a truly effective cover letter that will help land you those needed interviews, read our post: How to Write a Cover Letter than Lands an Interview. Pain Letters Spread the loveWhat’s a job-seeker to do when resumes and cover letters don’t seem to be doing the job? According to some career advisors, the answer is to change your cover letter strategy. The idea is to skip the cover letter and instead send something called a “pain letter” instead. But what are pain letters, anyway? More important, should you really be using them? In this post, we’ll consider the concept, and try to weigh the pros and cons of adopting this strategy as your own.What are Pain Letters?One thing’s certain: pain letters are certainly not what we’ve come to think of as a ‘cover letter.’ When you write a cover letter, your main goal is to capture an employer’s attention and provide context for your resume. You want to lay the foundation for convincing that employer that you are a job candidate worthy of hiring consideration. To do that, your cover letter focuses on the value that you can bring to the organization â€" based on the company’s needs as outlined in the job posting.Pain letters take a different approach. This letter seeks to identify a company’s ‘pain point’ â€" some pressing problem that the hiring manager is struggling to resolve. It could be growing pains, poor infrastructure, unhappy customers, or rapid changes in the marketplace. Pain letters are designed to identify that pain, and then present you as the solution.Writing Pain LettersIn theory, pain letters sound like a truly innovative approach to getting a hiring managers attention. In fact, its creator has even developed a formula for writing one. Start with the hook to capture a hiring manager’s attention â€" something the company has accomplished in the recent past. Then use your pain hypothesis to identify the pain that you think the company might be struggling to resolve. Add a Dragon-Slaying story that talks about how you successfully addressed similar pain in a previous job. Finally, throw in a call-to-action to close the letter, and mail out a printed copy along with your resume.Pain Letters: Pros and ConsTo help you decide whether to use pain letters in your job search, let’s examine the pros and cons of this approach. That examination is vital, since we’re talking about throwing out everything you know about the job-search process. That’s not something that should ever be done without careful deliberation.The Pros:According to its proponents, the pain letter is more likely to capture a hiring manager’s attention. They argue that modern hiring methods are too impersonal, thanks to ATS machines and other technologies. The goal is to circumvent that impersonal system by sending pain letters and resumes via postal mail. The pain letter is supposed to:Get the hiring manager’s attention by praising the company’s recent success.Show that you understand the company’s problems.Showcase your own success so that you can present yourself as a solution to those problems.Avoid ATS machines by using the postal system.T he Cons:Many job-seeking experts dismiss the idea of pain letters out-of-hand, and with good cause. There are many potential pitfalls to this approach, including:The entire concept is somewhat presumptuous. Hiring managers could easily be insulted by your effort to tell them which problems they need to solve.No matter what anyone says, this is still a cover letter. It’s just a cover letter that defies normal rules â€" and that alone may cause it to be discarded.There’s too much guesswork involved in the process. What if your pain hypothesis is wildly off-base? You can never really be sure that you’ve correctly identified the company’s pain.The attempt to circumvent the company’s hiring process probably won’t earn you any points either. Companies use the ATS for a reason, and typically have resume submission guidelines. Use them.You Don’t Need Pain Letters or Other GimmicksHere’s the thing to remember: you don’t need gimmicks. You need a powerful, well-written, and focused resume that showcases your value as a potential hire. In addition, you need a direct and compelling cover letter to emphasize that you’re the best candidate for the job. You don’t need to try to guess the employer’s secret problem; just focus on answering the problem identified in the job posting. No gimmick or innovative letter system can do that for you.To learn more about how to write a truly effective cover letter that will help land you those needed interviews, read our post: How to Write a Cover Letter than Lands an Interview.